Artisan crafts in Gatlinburg
Shopping Guide

Shopping in the Smokies

From handmade Appalachian crafts to brand name outlets, discover the best shopping in Gatlinburg, Pigeon Forge, and Sevierville.

Great Smoky Arts & Crafts Community

This 8 mile loop just outside Gatlinburg is the largest group of independent artisans in North America. Established in 1937, the community now includes over 100 shops and studios where you can watch craftspeople at work and purchase directly from the makers.

Outlet Shopping

Tanger Outlets Sevierville

Over 100 stores including Nike, Coach, Kate Spade, Under Armour, and more. Great deals on name brands.

Governor's Crossing

Mix of outlets and specialty stores with covered walkways. Less crowded than Tanger.

Downtown Gatlinburg

The Village Shops

27 unique stores in a charming European village setting. Everything from candles to kitchen items to Christmas ornaments.

Mountain Mall

Indoor mall with 70+ shops plus old time photo studios.

The Parkway

Main street lined with souvenir shops, candy stores, and specialty retailers. Great for browsing.

Pigeon Forge Shopping

The Island

80+ shops in a walkable entertainment complex. Mix of national brands and unique local stores.

Old Mill Square

Shops adjacent to the historic mill selling crafts, kitchen items, and specialty foods.

What to Buy

Plan Your Shopping Trip

Explore the complete travel guide for more things to do in the area.

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